7th & Ren Hand-Crafted Miscellany is a Vancouver-based company that creates anything from cute totes to sarcastic and cheeky hand-drawn greeting cards. Their primary purpose was to start making beautiful stationery; however, they turned into a greeting card mogul with their online Etsy store. With it starting off being a stationery company, the brand's main focus was to be a minimalist and chic look that wouldn't overtake the piece the logo/brand rested on.
Targeted to a modern and mature audience, the logo and graphic design for this 7th & Ren is minimalistic and contemporary. The muted colour palette, along with pops of dark green and peach, allows the logo to be placed on any piece, whether it's on the front of a t-shirt or the back of a greeting card. The typography used was chosen to provide beauty with a hint of gender-neutralism to allow this company to be for anyone.