Branding combines a great story created by you and even better creativity created by your designer. While starting your company's branding, I encourage my clients to have a base foundational story to go off of for your brand to come to life visually. The actual logo design is an important facet, but the story behind it is even more important. I ask questions to help you understand your brand so we can create the best possible logo design. I think beyond the logo design to the visual assets (colours, fonts, graphics, photography).